Show Your Genuineness and Trustworthiness to the Visitors
SSL is a Secure Socket Layer global standard security that enables encrypted communication between the web server and browser. SSL is used by millions of online businesses for securing their website data and decreases the risk of information/sensitive data like usernames, passwords, emails, credit card numbers, etc.
Benefits at a Glance
Trade Online Safely and Securely
It shows the information is being passed between the server and browser in an encrypted form and increases the trust and conversion rate.
A fully secured website grabs more attention and viewers enhance your reputation and save yourself from the fraud and cyber attacks.
As per the research, the 2 out 4 potential customers back off from a retail website due to security concerns so with SSL certification you can build up your reputation and increases the conversion rate.
Store Information Securely
Prevent your data from being intercepted when authorized users accessed the data. If your website stores the login details then you should protect your website with the SSL.
What is an SSL Certificate?
To move your website from HTTP to more secure HTTPS, you need an SSL Certificate and the ‘s’ in https shows that the website is secure in all languages. It helps your computer to validate that you’re communicating with the right website server and preventing third-party malicious interception data theft.
It is a tiny lock that shows in your browser before the URL to ensure the visitors that the website data is secure and safe to browse. SSL certificates make SSL/TLS encryption possible, and they contain the website’s public key and the website’s identity, along with related information. Devices attempting to communicate with the origin server will reference this file to obtain the public key and verify the server’s identity. The private key is kept secret and secure.
Do My Website Need an SSL certificate?
If your website is accepting online payments through credit cards from the merchant account then an SSL certificate is important for you.
Even the Credit card authorities and associations make it a necessity to have an SSL certificate. This is because of the transmission of sensitive information like card user’s name, card number, CVV code, expiration date, etc. It makes you follow the proper set of rules before accepting the credit card payments. In case, if your customers sense that your website and shopping cart are not secured then you might lose the potential customers.